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Start Something in Kentucky

The Start Of Something New For Our Customers

JANUARY 16, 2018

What was Think FNB is now Start Something Today! As we worked to create our new brand and tagline, we talked to our customers to find out what sets FNB apart that we could reflect in our redefined identity. What we found was that for more than 140 years, FNB has offered customers more ways to go their own way. Always looking deeper to offer new ideas and real solutions when our customers wanted to start something.

“Our customers are starting businesses you see on main street,” said Sally Hopkins, FNB’s Chief Operations Officer. “They’re starting families, the construction of a new home or starting a new savings account for the future.”

According to Hopkins, FNB is putting the focus on empowering their customers for the future. “We want to be the local bank that our local citizens turn to when they want to build a real relationship,” she said. “Success usually starts small and starts locally and our new tagline represents our commitment to help our customers grow no matter what stage of life they’re in.”

The new YourStart checking and savings product bundle offers new features that give you more freedom and less fees because according to Hopkins, FNB’s new brand isn’t just about a new look. “We spent a lot of time listening to our customers and retooling our products and services accordingly,” she said. “We also know that banking is becoming more about everything digital and we are committed to being a leader in helping our customers confront the new digital frontier.”

Are you ready to start something? Stop by your local FNB branch and find out how everything can start with the right bank by your side. Make that one stop that can get everything started.

 

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